Governed AI for small business

Get found by AI. Put it to work. Without the risk.

When customers ask AI who to use, is it your name — or your competitor's? M87 measures it, fixes it, and then puts governed AI to work in your business: answering the calls you miss, booking the appointments, following up on leads. Built so you stay in control, proven with receipts.

What we do
Portland-built. Every finding is something the engines actually returned — dated and re-runnable.
01   The shift

AI changed two things for local business. Most owners are behind on both.

First, customers now ask AI for a recommendation instead of scrolling search results — and the engines name a short list. If yours isn't on it, you're invisible to a channel that grows every month. Second, the customers who do reach you leak away: calls missed after hours, leads that go cold before anyone replies. AI can fix both — if it's set up so it can't go off the rails.

Google ranking

A page of ten blue links. The customer scrolls, compares, decides. You can buy your way up with ads and SEO.

AI recommendation

One answer, a few names. No scrolling, no comparison. Either the engine says your name, or the customer never sees it. Almost nobody is measuring this.

02   What it looks like

This is a real result, not a mockup of one.

A customer asks: "best dentist in Portland Oregon"
timberdental.com belmont-dentistry.com blingdental.com
Asked across ChatGPT, Perplexity, and Google's AI · six questions · checked twice each
Your practice: named on 0 of 18 checks. Invisible on every question — including your own neighborhood.

Every M87 engagement starts here: the actual answers the engines gave, on the day we ran them, for the questions your customers type.

03   What we do

Two problems AI created. We solve both.

Get found by AI

Visibility

We measure whether the AI engines recommend you, show you who they name instead, and put the signals in place to change it — then re-measure so you watch it move.

Measure

See where you stand

We ask the AI engines the questions your customers actually type, and record who gets recommended — on the record.

Diagnose

Find the gap

We show which searches you're missing, who's named instead, and what those businesses carry that you don't — yet.

Fix & watch

Change the answer

We put the signals in place that get you recommended, then re-measure every month so you watch it move.

Put AI to work

Governed install

Visibility gets the phone to ring. This answers it. We install AI that handles the repetitive front-desk work — and is built so it can't go off the rails.

Never miss a call

24/7 AI front desk

Answers calls, texts, and DMs around the clock, qualifies the lead, and books it straight into your calendar.

Follow up instantly

Leads answered in seconds

The lead that fills out a form at 9pm gets a real response now — not tomorrow, when they've already booked elsewhere.

Stay in control

It can't go rogue

The AI proposes; a rule it can't override decides; your system executes; every action is logged and reversible. Boring on purpose.

01 · Propose
The AI suggests an action — book, reschedule, answer. Never executes on its own.
02 · Gate
A policy it cannot override approves, holds for a human, or declines. Compliance is built in, not bolted on.
03 · Execute
Only an approved action reaches your booking system. Your data goes only where it's allowed.
04 · Audit
Every action is recorded and reversible — your receipt, and your undo button.
04   Why M87

Most AI work is opinion and hope. This is measurement and governance.

Every claim we make is something the AI engines actually returned, on a date, re-runnable on demand. We keep what we measured separate from what we infer and from what we recommend, and we never promise an outcome we can't prove. The automation we install is built the same way: it proposes, a rule decides, and every action is logged. That discipline is the whole company.

Confirmed

What the engines actually said, on the day we ran it. Re-runnable.

Inferred

What the evidence points to but we haven't yet measured directly.

Opinion

Our recommendation, labeled as such — never dressed up as fact.

05   Engagements

Start where it makes sense.

Snapshot
Free
A one-page read of who AI recommends in your market — and where you're absent. The foot in the door.
Visibility Fix + Monitoring
One-time + monthly
The signals put in place that get you named, then ongoing re-measurement so you watch it move.
Governed AI Install
Setup + monthly
An AI front desk that answers calls and books appointments — built so it can't go off the rails.
Consultation
Scoped
AI strategy advisory beyond visibility, with the same evidence-first, governed discipline.

Pricing is scoped to your business on a short call. No retainer required to find out where you stand.

06   Consultation

Beyond visibility: AI strategy for your business.

If AI is changing how customers find and choose you, visibility is the first question — not the last. M87 advises owners and teams on where AI actually moves the needle, and where it doesn't, with the same evidence-first discipline. No hype, no jargon, and nothing put into your business that you can't see, control, or reverse.

What we bring to the table:
· Measurement before recommendation.
· Receipts on every claim.
· A bias toward the reversible decision.
· No outcome we can't show you.
07   The next step

See who AI recommends in your market.

Twenty minutes. You'll see exactly what the engines say about your business — and what to do about it. No pitch you have to sit through.

Or book a call →
mac@m87studio.net  ·  M87 Studio  ·  Portland, Oregon